About Foundation

Can uneasy experiences be the beginning of something good?

The history of our Foundation shows that it can. It was established as a result of personal experience – cancer and then the death of the founder's father. This experience of pain, helplessness, and searching for every possible form of help became an impulse to act. Because although you cannot rewrite your own story, you can help write better chapters in the lives of others.

Why do we exist?

When someone close to us falls ill, chaos, fear, and questions arise: where to get the money for treatment, how to get access to specialists, are there other methods that can help? In such moments, people need financial, medical, and organizational support.

Our mission and vision

We are here to help you start with yourself.

We help BEFORE, not AFTER.

By implementing Plan A and Plan B, we support your life and health.

Discover our formula

Plan A + Plan B = Life and Health

It's a simple equation that can change your future and that of your loved ones. Plan A means taking care of yourself, including a healthy diet, exercise, sleep, and prevention. Plan B is insurance that protects you when, despite your best efforts, illness or crisis strikes. We show you how to take care of your Plan A and help you create your own Plan B when the former proves insufficient. Be wise before the damage is done - start with yourself!

Aleksandra Friedel, heroine of Plan B

Entrepreneur, investor, and C-level manager with over 20 years of experience in the financial and insurance market. CEO of Unilink S.A. Member of the Medonet Wellbeing Creators community. Passionate about mentoring, personal development, and positive thinking. Actively practices yoga in her free time. She says about the Foundation's goals: “I would like positive change to happen faster, so that Poles consciously take care of themselves, their health, and protect what is important to us here and now, and not only after the damage has been done. We insure our cars, but not ourselves... why should a car be the best-insured member of the family? We want to change that!”

Goals of the Foundation

Our primary goal is to change society's approach to insurance. This is not sales. This is not advertising. This is responsibility. This is a conversation about the future, which is worth having now. Learn about our operational goals - perhaps they coincide with your needs or those of your organization? They are a response to the contemporary challenges and problems of our society.

Insurance education and awareness

Promoting knowledge about insurance, particularly health and life insurance, its role in everyday life and in financial and career planning.

Health promotion

Promoting a healthy and active lifestyle, preventive healthcare, mental balance, and self-care.

Social assistance

Support for people in difficult health, financial, or social situations, including those who are uninsured, underinsured, and injured.

Civic and charitable activity

Developing volunteerism, local initiatives, and activities for the common good.

Plan A Ambassadors

The best experts in their fields have given their hearts to the Foundation.

Prof. Marek Postuła, MD, PhD

Cardiologist and internist focused on longevity

Collaborates with clinical and research centers in Poland, the USA, Japan, Austria, Italy and the Netherlands.

Ewa Chodakowska

Polish fitness trainer

A true business visionary. Her passion for healthy living, incredible energy and authenticity have made her one of the most recognisable people in Poland. She successfully combines her passions with entrepreneurship.

Kasia Wierzbowska

CEO & Co-founder

Co-founder and CEO of Sophia Health, a Polish FemTech/WellTech startup that supports organizations in building a culture of health, longevity, preventive healthcare, and employee well-being.