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About Foundation

Can uneasy experiences be the beginning of something good?

The history of our Foundation shows that it can. It was established as a result of personal experience – cancer and then the death of the founder's father. This experience of pain, helplessness, and searching for every possible form of help became an impulse to act. Because although you cannot rewrite your own story, you can help write better chapters in the lives of others.

Why do we exist?

When someone close to us falls ill, chaos, fear, and questions arise: where to get the money for treatment, how to get access to specialists, are there other methods that can help? In such moments, people need financial, medical, and organizational support.

Our mission and vision

We are here to help you start with yourself.

We help BEFORE, not AFTER.

By implementing Plan A and Plan B, we support your life and health.

Discover our formula

Plan A + Plan B = Life and Health

It's a simple equation that can change your future and that of your loved ones. Plan A means taking care of yourself, including a healthy diet, exercise, sleep, and prevention. Plan B is insurance that protects you when, despite your best efforts, illness or crisis strikes. We show you how to take care of your Plan A and help you create your own Plan B when the former proves insufficient. Be wise before the damage is done - start with yourself!

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Aleksandra Friedel, heroine of Plan B

Entrepreneur, investor, and C-level manager with over 20 years of experience in the financial and insurance market. CEO of Unilink S.A. Member of the Medonet Wellbeing Creators community. Passionate about mentoring, personal development, and positive thinking. Actively practices yoga in her free time. She says about the Foundation's goals: “I would like positive change to happen faster, so that Poles consciously take care of themselves, their health, and protect what is important to us here and now, and not only after the damage has been done. We insure our cars, but not ourselves... why should a car be the best-insured member of the family? We want to change that!”

Goals of the Foundation

Our primary goal is to change society's approach to insurance. This is not sales. This is not advertising. This is responsibility. This is a conversation about the future, which is worth having now. Learn about our operational goals - perhaps they coincide with your needs or those of your organization? They are a response to the contemporary challenges and problems of our society.

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Insurance education and awareness

Promoting knowledge about insurance, particularly health and life insurance, its role in everyday life and in financial and career planning.

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Health promotion

Promoting a healthy and active lifestyle, preventive healthcare, mental balance, and self-care.

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Social assistance

Support for people in difficult health, financial, or social situations, including those who are uninsured, underinsured, and injured.

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Civic and charitable activity

Developing volunteerism, local initiatives, and activities for the common good.

Plan A Ambassadors

Prof. Marek Postuła, MD, PhD

Prof. Marek Postuła, MD, PhD

Cardiologist and internist focused on longevity

Collaborates with clinical and research centers in Poland, the USA, Japan, Austria, Italy and the Netherlands.

Emilia Leśniewska

Emilia Leśniewska

Co-founder and Director of Strategy at the Longevity for Everyone Foundation

Believes that health management should be a social competence - one that we consciously build, develop, and pass on.

Ewa Chodakowska​

Ewa Chodakowska​

Polish fitness trainer

A true business visionary. Her passion for healthy living, incredible energy and authenticity have made her one of the most recognisable people in Poland. She successfully combines her passions with entrepreneurship.

Igor Rusinowski

Igor Rusinowski

CEO of Unilink Group

A business leader who for years has demonstrated that true success is best built on relationships, values, and social responsibility. He supports initiatives that develop people, education, and conscious leadership, believing that real change begins with the individual. His business experience and social engagement align perfectly with the mission of the Start With Yourself Foundation, inspiring courage, growth, and meaningful impact on the world around us.

Adrian Zachaczewski

Adrian Zachaczewski

Strength and conditioning coach and movement therapist with many years of experience

Works based on functional and medical training, supporting active people (running, triathlon, cycling) as well as those struggling with knee, hip, and back pain. Lecturer at the Academy of Sports Mastery, founder of the “Sprawnoscinigdyzawiele” project, collaborating with national team athletes in, among others, wrestling, speed skating, and skiing.

Katarzyna Wrzosek

Katarzyna Wrzosek

Personal trainer with many years of experience, specializing in women’s medical training

Conducts strength training and pregnancy preparation, also working with urogynecological issues. Polish Championship medalist, national record holder, and former national team athlete of the Polish Weightlifting Federation (PZPC).

Plan A partners

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Plan B Ambassadors

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Aleksandra Friedel

Aleksandra Friedel

Business leader, mentor, and founder of the Start with Yourself Foundation

Believes that every lasting change begins with personal responsibility and the courage to take the first step. Promoter of the ideas of Plan A and Plan B and of taking responsibility for one’s life, health, and financial security. Close to her are the words of Mahatma Gandhi: “Be the change you wish to see in the world” - they have been her life compass for years.

Tomasz Stefaniak

Tomasz Stefaniak

TOMASZ STEFANIAK TEAM UBEZPIECZENIOWY SP. Z O.O.

Has been involved in the insurance industry for years, where he primarily focuses on relationships, trust, and real support for others. Thanks to his experience and calm, responsible approach, he helps people make important decisions regarding the security of their families and future. Every story he has encountered on his professional path has left a mark that forever influenced his view of life and the value of conscious future protection.

Agnieszka Domańska

Agnieszka Domańska

AD Ubezpieczenia

Insurance market expert and co-creator of one of Poland’s leading insurance agencies. For over 13 years connected with the industry, she passionately builds financial awareness and promotes a responsible approach to protecting life and health. She combines a modern business approach with authentic relationships and tremendous social engagement. She believes that well-chosen insurance can change the future of an entire family.

Maciej Lipski

Maciej Lipski

Unifi Sp. z o.o.

A person of relationships, experience, and trust. For years connected with the insurance and credit industry, he focuses on an individual approach, professionalism, and real support for clients in making important financial decisions. Privately, a passionate enthusiast of motoring, sports, and travel.

Agnieszka Tabaszewska

Agnieszka Tabaszewska

TWAT Agnieszka Tabaszewska

For years connected with the financial and insurance industry, where she combines professionalism with an exceptional ability to build relationships. Consistent, engaged, and full of energy, she supports clients in making conscious decisions regarding the security of their future. She believes that behind every policy stands, above all, a person and their story.

Marcin Kowalski

Marcin Kowalski

Grant Investment Marcin Kowalski, VIVIAMO Pleszew 

Entrepreneur and financial and insurance market expert who has been developing his competencies in investments and financial protection for years. Valued for his strategic approach, responsibility, and ability to look beyond the numbers. In his work, he focuses on long-term relationships and solutions that provide a real sense of security.

Justyna Buksińska

Justyna Buksińska

Director of the Own Branch Network Department

Leader with many years of experience in managing and developing sales structures. As Director of the Own Branches Department at Unilink S.A., she supports the development of people, building strong teams, and high work standards every day. She combines business effectiveness with authenticity and tremendous commitment to developing others. As the creator and host of the “…from Yourself” podcast, she talks about choices that shape our lives - turning points, the courage to put yourself first, the consequences of our decisions, and the impact they have on ourselves and the people around us.

Tomasz Kroplewski

Tomasz Kroplewski

Director of the Strategic Partner Cooperation Department at Unilink S.A.

Expert in strategic cooperation and training, connected with the development of the insurance industry for years. Thanks to his experience and ability to work with people, he effectively builds partnerships based on trust and shared values. He believes that knowledge, development, and relationships are the foundation of long-term success. He is also close to the message of the Start with Yourself Foundation, showing how important awareness, responsibility, and the courage to make decisions that truly affect our future and that of our loved ones are.

Ewelina Matuszak

Ewelina Matuszak

Unilink Regional Director

Leader who has worked with people for years and supports their development both professionally and personally. Thanks to her empathy, openness, and ability to build relationships, she can inspire others to take action and show how important conscious decisions and responsibility for the future are. Close to her are the values of the Start with Yourself Foundation: authenticity, support, and the belief that every change begins with ourselves. In her daily work, she shows that behind every success stand, above all, people, their stories, and mutual trust.

Agata Lewandowska

Agata Lewandowska

Communication and Business Development Manager

I believe that health management should be a social competence—consciously built, developed, and passed on to others. In the Foundation’s work, I am guided by the conviction that everything begins with ourselves.

Agnieszka Błoch

Agnieszka Błoch

Director of Marketing and PR

Communication expert, leader and mentor with over 10 years of experience in managing Marketing and PR functions. She is responsible for shaping the brand image of Unilink S.A. and organizing some of the largest insurance industry events in Poland. Recognized for her business acumen, ability to make swift decisions, and effective crisis management, she has spent years supporting the growth of others by inspiring action and sharing insights gained from both her professional and personal journey. She believes that every life challenge can become the beginning of a positive change, and that having a well-prepared Plan B provides a sense of security and the confidence to pursue one’s dreams.

Plan B partners

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